Enrollment marketing for K-12 schools

Make your school the one families remember.

Creative, campaigns and enrollment strategy for K-12 schools. The goal is enrolled students, not just clicks.

Four young students in red polo shirts sitting on school steps, laughing and clapping
Three campaign types, one team
  • Digital ad, Friendship PCS
  • School photography, Aspire
  • School events, Alpha
  • School photography, Friendship PCS
  • School photography, Aspire
  • School events, Alpha
  • Digital ad, Friendship PCS
  • Graduation, Aspire
  • School photography, Alpha
  • Social ads, Aspire
Services

What we do.

  • Enrollment Strategy & Positioning

    Know exactly who you are trying to reach, and what will make them choose you.

  • Creative Content: Video, Photography & Design

    Show families what a day at your school actually looks like.

  • Digital Advertising & Campaign Management

    Put your school in front of the right families, at the right time, on the platforms they already use.

  • School Websites & Landing Pages

    Give interested families a clear next step the moment they land.

  • Family Outreach, Nurture & Conversion Support

    Turn interest into applications with timely, human follow-up.

Work

Schools discovered. Seats filled.

Schools we've worked with

  • Alpha Public Schools
  • Anawakalmekak
  • Aspire Public Schools
  • Education for Change Public Schools
  • Envision Education
  • Friendship Public Charter School
  • Invictus Academy of Richmond
  • Marin Primary & Middle School
  • Morgan Autism Center
  • Pathways Charter School
  • Sherman Thomas Charter School
  • Summit Leadership Academy
  • Visions In Education
  • Washington Yu Ying Public Charter School
Team

Who you work with.

Full School Marketing is Filmtwist Creative Agency's K-12 student recruitment practice, started in 2020. We help schools grow their own. Our team covers strategy, design, photography, video, websites and paid advertising.

  • Tien Louis-GoffOperations Manager
  • Deepa PathakManaging Director / Owner
  • Jackie CostanzoMarketing Manager
  • Emily MartinMarketing Associate
  • RhettSenior Photographer
  • DavidSenior Videographer
  • KienSenior Videographer
  • StefanPPC Manager
  • Pat AngelesStudio Administrator
How we partner

Four steps, one season at a time.

  1. Discover

    Your enrollment goals, grade bands, neighborhoods and the families you most want to reach.

  2. Create

    Film and photo days, ad creative, print, out-of-home and landing pages. Your school, not stock.

  3. Launch

    Campaigns go live where families already are, timed to your application windows.

  4. Improve

    We read leads, applications and cost per lead, and adjust as the season moves.

Contact

Let’s fill your school.

A free 30-minute call. Tell us how many seats you need to fill, where last year's families came from, and what you have tried. We'll say what we would do first and what it takes. No proposal before we understand your school.