Boost student enrollment through a simple step-by-step process.
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- Noah B.
Overview of marketing for schools
Overview of digital advertising for schools
Discover your school's unique offer through our Self-Discovery Workshop
Learn the arc of a year in digital marketing
for schools
Lay out campaign phases for the year
Learn the power of a strong media plan
Decide on a media plan budget that meets your needs without breaking the bank
Overview of social platforms
Design a digital marketing funnel
Learn Facebook and Instagram Ads Manager
Walkthrough to set up your account
Set up your first ad campaign
Learn the anatomy of an ad
How to utilize high-quality creative content
Overview of types of digital advertising
How to write strong ad copy
How to integrate lead forms in ads
How to leverage free tools like ChatGPT and Canva
Learn the benefits of retargeting with email campaigns
Layout a plan to stay on the top of your leads' minds without being annoying
Walkthrough of building your email campaign
Automate your system to retarget automatically
Defining your goals: KPIs
Measuring results
Optimizing your ads
Following up on leads
Setting up a simple and powerful dashboard
What is Google Pay Per Click?
Google Analytics 4 overview
Set up your first Google Pay Per Click Ad
Integrating data into your dashboard
Hi - I'm Deepa Pathak and for the past 10 years I have worked with schools to support their marketing efforts, through
• Discovering their brand
• Developing creative content
• Building marketing strategies
• Leveraging digital advertisement
• and a host of other strategies
Over the years we have discovered what truly works to engage community, attract staff, and boost enrollment. We'd like to make these learnings available to all schools so you can grow your own quickly and predictably.
Hi - I'm Noah Bradley. I've spent the past 25 years working in K-12 schools as a teacher (15 years), a site leader and district leader in both traditional and charter school settings.
I know firsthand the importance of time and money for schools. I also know how critical and often overlooked marketing is for schools to thrive.
This course is designed as a speed learning class that will give you hands-on skills to effectively make you school's unique and powerful brand known to families.
More and more, parents are empowered to make choices and choose the school that is the right fit for their child. Today more than ever, schools need to learn these skills to join the digital age and connect with their communities.
Hi - I'm Jesse Boyko. I've worked in the digital marketing space for the last 5 years and work with school clients to oversee and implement Facebook, Instagram, and Google ad campaigns.
I love being able to help schools tell their stories and grow their community. Now, I'm excited to share the ins and outs of digital advertising with our new course clients!
You are a go getter
You value time and following a proven plan
You do not value saving time following proven plans
Your aren't willing to take instructions and prefer to figure things out on your own with trial and error